Deadpool was released on Bluray and DVD over the weekend, and with it came a limited edition snapchat filter available for all snappers. It including some of the iconic music from the movie playing in the background, and also some of the cartoon drawings that also popped up throughout the movie. There were fears from moviegoers that the movie would be a flop and that all the funny parts had been shown in the trailer leaving cinema goers a hollowed out boring shell of a movie. This was far from the case however as many people went to view the movie on multiple occasions, greatly enjoying the humour, story and action throughout the movie. But where did their social media get it right? For one thing they didn’t just post trailer after trailer, they produced mini videos to coincide with holidays around the world. Valentine’s Day, Australia Day were just two examples of important calendar dates that had their own specific Deadpool video filmed. To commemorate the release of the movie on Bluray and DVD not only was there a special snapchat filter, but there was also additionally funny videos filmed for the release. The Facebook page for Deadpool the movie has in excess of 6 million followers, which is phenomenal for a movie. Videos attracted millions of views and tens of thousands of comments, only adding to the reach of social media for this movie, already fans are calling for Deadpool 2 and more funny online content.
Google Ad Words, people may not realise that nine times out of every ten they type a word or combination of words into the Google search engine that they are actually purchased Ad Words used by corporations to get their brand or their product as the first search item that comes up. Google Ad words are very effective marketing tools that have spill over benefits into social media platforms. As people search for specific items, and click on particular links some of their internet actions can then be tracked and targeted ads broadcast to their profiles and other searches on the Internet. THe biggest one however is how this can then be used to target users on their social media profiles. WIth specific posts and ads targeted at users who have searched for content regarding that brand people often feel drawn back to the content and make a purchase if they haven’t already done so or make it multiple purchases. Google Ad words are a very effective way for organisations to get their product or brand out to consumers, but then to also track and then re-target on users social media platforms.
Instagram has debuted its new look, and the overwhelming response to the new look is negative. Users don’t like it because it feels to bland and generic and want the choice to switch back to the previous iteration. Not only has the new look caused outrage but the much maligned ‘Algorithim’ based newsfeed, has only made the issue worse. The Algorithim changes users feeds from being chronologically based, to being based of what Instagram determines users interact with and like the most. However many people have argued just because they haven’t liked or interacted with a post doesn’t mean that they don’t want to see the post. Instagram has followed the generic trend of updating platforms and then forcing changes onto their users even when users desire a choice of the platform in its original state or its new state. This is normally done so that users can begin to adjust to the likelihood of continual updates and changes as the platform ever strives to make it more ‘user-friendly’ while not actually listening to their users.
So what does the new look and Algorithim have to do with social media marketing? The new look has little impact for businesses, it’s not something that they control and if they feel it draws more attention to their posts they’re okay with it. The new Algorithim however has huge implications for businesses using Instagram as a platform for their social media marketing, especially if they are still trying to grow their follower base. What the new Algorithim has made businesses pay to boost their posts, similar to that of Facebook, to gain a similar viewership that they used to achieve. Previously however posting was free and they were guaranteed a large follower base viewing the posts due to the chronological order of the posts. Gaining new followers has also become harder with the Algorithim as it moves business based posts further down the order in the search menu. The new look and new Algorithim have created uproar amongst users, businesses however are feeling the pinch more then anyone as posts are no longer getting the same viewership unless they pay for it and new follower rates have decreased. What do you think about the new look Instagram?
Earlier this week someone in the Social Media Marketing team at supermarket Coles made an error that is having serious ramifications for their brand and for their products. Below is a screenshot of what occurred:
The above post has lead to an outpouring of anger from consumers over what the milk actually is. With many customers claiming that if it is indeed powdered milk then they need to remove fresh from the branding of the milk. Coles was quick to retract the statement made by the individual on the Coles social media team. Claiming that there had indeed been a typo and a ‘not’ had been missing from the sentence.
However the damage had already been done when the comment was posted with many people saying that they would never buy homebred Coles products again with some even going so far as to suggest they would never shop at Coles at all. This is just one example of how social media marketing can go very very wrong for large companies.
Online betting agencies are now marketing in new and inventive ways to draw people towards their products. There are many people that seemingly have never placed a bet on a sporting competition before but fall in to the large net that is these agencies targeted audiences. These betting agencies are using humour and the emotion people feel around sport to get thousands of people to follow their Facebook accounts. Following the AFL Round 8 Richmond win over Sydney, betting agency Sportsbet posted the following:
A simple text based posted by Sportsbet received nearly nine thousand likes, hundreds of comments and over 100 shares. Betting Agencies have begun to show that they are very adept at using humour to broadcast their posts to potential followers and have capatilised on social media marketing by using the same humour. Another post by Sportsbet, posted after the Gold Coast Suns loss shows that a smaller amount of integration on their post is still an amount that a large number of companies would pay large amounts of money to achieve:
This post received nearly 2,500 likes, over 120 comments and over 70 shares. Sportsbet are just one of a number of betting agencies that are using humour to attract followers and people to their products. Recently they have even made a mockery of Jarryd Hayne’s defection from the NFL to the Fijian Rugby 7’s, this coupled with the shock that people have felt regarding the situation as also provided some quality interaction on that particular post. Ultimately it appears that their tactics are working, as their posts continue to garner large levels of interaction, and their following continues to grow.
In the last month, Cadbury has released their new product Dairy Milk Oreo, with three variations, Straberry, Mint and Normal. The release of this product has been broadcast with a heavy hitting social media marketing campaign. With full versions and variations of their full TV commercial (TVC) being boosted to their Facebook audiences and to lookalike audiences. THis significant push of the product has been well received, because who doesn’t love the thought of chocolate mixed with Oreo! Overall the campaign has focused on the ‘friendship’ shared between a single square of chocolate and that of a single Oreo biscuit. The two go surfing together as well as lots of other friend activities, and combine to make something better. The positive nature of the ad has lead many people to purchase the product with an overwhelmingly positive reaction to the product. The reach of the posts has been quite extensive and the frequency at which it is hitting people’s news feed especially on Facebook has been reported as being quite high. Another interesting point to make of the marketing used by Cadbury is that it has created quite an organic flow on affect, and from the posts created by Cadbury has been shared to a large extent. This overall has created an overwhelmingly positive social media marketing campaign which has been quite effective in creating interest in the product.
Batman v Superman, was one of the most anticipated superhero movies in recent memory. For many people it was finally a chance to see how DC’s venture into movies was going to stack up against that of the Marvel Movies. It was the chance to see their favourite hero’s begin banding together, and a chance for the Justice League franchise to begin. The final verdict has been lukewarm to the movie, with people feeling there was too much crammed into too short an amount of time. It was the social media marketing that began before the movie was released that increased the excitement directed towards this movie. The #BatmanvSuperman was trending worldwide multiple times and fans were all on board voicing their support for the favourite hero not unlike that of the Avengers: Civil War hashtags. Many posts used by the movie were clearly boosted to hit their target audiences and gain more momentum and awareness towards the movie. Overall the Social media campaign used was very successful, it made people interested and made them question how would it be possible for a mortal human to defeat an indestructible humanoid from another planet.The final result of that question was unexpected, but the ending of the movie led to a cliffhanger that many fans feel will have an inevitable reveal.