Deadpool was released on Bluray and DVD over the weekend, and with it came a limited edition snapchat filter available for all snappers. It including some of the iconic music from the movie playing in the background, and also some of the cartoon drawings that also popped up throughout the movie. There were fears from moviegoers that the movie would be a flop and that all the funny parts had been shown in the trailer leaving cinema goers a hollowed out boring shell of a movie. This was far from the case however as many people went to view the movie on multiple occasions, greatly enjoying the humour, story and action throughout the movie. But where did their social media get it right? For one thing they didn’t just post trailer after trailer, they produced mini videos to coincide with holidays around the world. Valentine’s Day, Australia Day were just two examples of important calendar dates that had their own specific Deadpool video filmed. To commemorate the release of the movie on Bluray and DVD not only was there a special snapchat filter, but there was also additionally funny videos filmed for the release. The Facebook page for Deadpool the movie has in excess of 6 million followers, which is phenomenal for a movie. Videos attracted millions of views and tens of thousands of comments, only adding to the reach of social media for this movie, already fans are calling for Deadpool 2 and more funny online content.