Instagram: New Look, New Algorithim, New Worries

Instagram has debuted its new look, and the overwhelming response to the new look is negative. Users don’t like it because it feels to bland and generic and want the choice to switch back to the previous iteration. Not only has the new look caused outrage but the much maligned ‘Algorithim’ based newsfeed, has only made the issue worse. The Algorithim changes users feeds from being chronologically based, to being based of what Instagram determines users interact with and like the most. However many people have argued just because they haven’t liked or interacted with a post doesn’t mean that they don’t want to see the post. Instagram has followed the generic trend of updating platforms and then forcing changes onto their users even when users desire a choice of the platform in its original state or its new state. This is normally done so that users can begin to adjust to the likelihood of continual updates and changes as the platform ever strives to make it more ‘user-friendly’ while not actually listening to their users.

Old vs. New

So what does the new look and Algorithim have to do with social media marketing? The new look has little impact for businesses, it’s not something that they control and if they feel it draws more attention to their posts they’re okay with it. The new Algorithim however has huge implications for businesses using Instagram as a platform for their social media marketing, especially if they are still trying to grow their follower base. What the new Algorithim has made businesses pay to boost their posts, similar to that of Facebook, to gain a similar viewership that they used to achieve. Previously however posting was free and they were guaranteed a large follower base viewing the posts due to the chronological order of the posts. Gaining new followers has also become harder with the Algorithim as it moves business based posts further down the order in the search menu. The new look and new Algorithim have created uproar amongst users, businesses however are feeling the pinch more then anyone as posts are no longer getting the same viewership unless they pay for it and new follower rates have decreased. What do you think about the new look Instagram?


One thought on “Instagram: New Look, New Algorithim, New Worries

  1. Definitely a worry, especially for poor influencers! Puts the monetisation back in the hands of the platform sadly 😦


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