One of the most anticipated Marvel movies in recent times was released in America on the 6th of May after being in theatres in Australia for a week already.The movie has already taken the box office by store and is expected to continue to do so for some time yet. However it was the social media marketing campaign that proceeded the movie that has helped to build the suspense and anticipation of the movie. The hashtags #TeamCap and #TeamIronman have been used extensively by advertisements for the movie and have then grown organically by people who have been excited to see the movie. This coupled with the gradual release of teasers of new additions to the marvel universe, Spiderman and Black Panther has contributed to an almost fever pitch level of excitement towards this movie. These teasers have predominantly been released on social media platforms targeting audiences that are likely to be excited by this movie. It has proven to be a successful campaign on social media, because even though there was an excitement level towards this movie it has on grown and people are continuing to declare on social media what team they are on. So which are you? #TeamIronman or #TeamCap? I know who I am!