The purpose of this blog is to analyse the posts made by businesses across social media platforms, whether the posts are informative, marketing, or targeted at gaining a positive reaction from followers. To analyse posts made by businesses, their target market, the reach of the post and the frequency of their posts, among other things, will be analysed. How the public reacts to the posts is also taken into the account, and this can be determined by the comments, shares, and likes that are made on the posts.

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