Earlier this year the NRMA which is NSW premier motoring organisation shared a video with the caption shown below:
The post by the NRMA was designed to get people talking and laughing, and the comments on the post were mostly seeing the funny side of the video:
However when the RAA, which is the equivalent of the NRMA only in South Australia posted the same video with the edited caption below, the result was overwhelmingly negative:
This just goes to show that businesses need to be careful when trying to amuse their audience. Posting or sharing videos can be a great way to get a reaction from followers, however some videos may show people getting hurt, in which case the caption of the video itself can lead to negative reactions from people viewing the post.